Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps ...
McDonald's is recapturing some of Disney's favorite big screen, action and adventure characters as part of a new offering of toy premiums in its Happy Meals and Mighty Kids Meals. Consumers can find one of eight Pixar Pal characters in McDonald's Happy ...
Kraft Foods is using classical music to boost Canadians' appetite for cereal. The Kraft Canada division has increased sales of its Post Cereal adult brands with an on-pack CD of classical music. Three CDs pair music with nature sounds; a multimedia ...
Unilever taps the universal language to woo Hispanics Unilever is running a gift-with-purchase music campaign targeting unacculturated Hispanics. The Clasicos Con Sabor ("Classics with Flavor") effort spans 10 Unilever brands, including Knorr, Lipton ...
Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests' frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand ...
PowerBar has signed on as a partner with the NBA's Rhythm 'n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming ...
NASCAR and MBNA have launched a credit card to reward consumers who use the card. The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or ...
The Forum for People Performance Management and Measurement has announced its executive committee. The members are: Doug Press, president of the board of trustees. Press is president of The Incentive Group, a White Plains, NY-based performance ...
HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile ...
In a twist on employee incentives, Internet service provider Earthlink is letting consumers decide which of its employees are worthy of perks like company cars and offices. Earthlink puts a twist on employee incentive programs by asking consumers to ...
