Mentholatum Co. brand Oxy Acne Solutions this week signed on as an associate sponsor of the Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports. The tour, co-owned by NBC Universal and Clear Channel ...
Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to ...
Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games. A dozen ...
Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn ...
Baseball fans can now gain unprecedented access to their favorite Major League players thanks to last month's launch of the sport's first loyalty club. Players Choice Platinum Club members get access to city-by-city, year-round special events where ...
When it comes to guest satisfaction, restaurant owner Brinker International, Inc. is pulling out all the stops, offering patrons a $25,000 incentive to answer survey questions designed to help improve customer service. The Dallas-based multi-chain ...
Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun's loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of ...
The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will ...
Consumers shopping for automobiles last month found that manufacturers are offering a better deal than dealers themselves. A recent report by Autodata Corp., that studies dealer incentives, among other factors, found that dealer incentives by sellers of ...
Loyalty marketer Rewards Network, Inc. has named Ron Blake as president and CEO. Blake replaced George S. Wiedemann, who resigned to pursue other interests. The company expects to announce a loss for the first quarter of this year in part because of a ...
