Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
KFC courted Canadian basketball fans with the first-ever winterized game.
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.
How the USAA engaged fans with experiences during the latest Army-Navy football game.
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
Three imaginative brand experiences from Miami Art Week.
Click here to view the 2023 winners!