Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other ...
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.
Starz Entertainment Group is on the hunt for new talent to cast in a major motion picture, and is rolling out its search via a national casting call and documentary based on the journey.
Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood. The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada.
Court TV is hitting the streets with a new scratch-and-win game and an online sweepstakes to drive awareness of its new season of Dominick Dunne: Power, Privilege and Justice.
Morning talk show Live With Regis and Kelly is kicking off a new trivia contest with travel site IgoUgo.com, which gives consumers a chance to win a dream vacation anywhere in the world.
Kentucky Fried Chicken is out with a sweepstakes to generate excitement for the Super Bowl and all the partying around the game.
Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed "Capital Salute to Military Night" by providing ...
OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The ...
Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.
