CONSUMER-MARKETING | ENGAGEMENT

Supervalu Buys Albertsons for $17.4 Billion

|  by Chief Marketer Staff

Supervalu and CVS face exponential growth with Supervalu's $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in ...

Data Collection Pushing Loyal Customers Away: Study

|  by Chief Marketer Staff

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% ...

New York Times Launches Loyalty Program

|  by Chief Marketer Staff

The New York Times last week launched a points program that rewards subscribers for purchases from a wide range of businesses. The TimesPoints program gives its members points for purchases at participating restaurants, hotels and online retailers. ...

Sports Authority Sold, Going Private

|  by Chief Marketer Staff

An investor group will buy sporting goods retailer The Sports Authority for $1.3 billion and take the 398-store chain private. The group, led by Green Equity Investors IV (an affiliate of Los Angeles-based Leonard Green & Partners), is expected to keep ...

BellSouth Dangles Gift Cards for Services

|  by Chief Marketer Staff

BellSouth Corp. is rewarding its residential subscribers who sign up for some of its services with up to $200 in Visa Gift cards. To qualify for the promotion, customers must sign up DSL, DirecTV, long distance or Cingular wireless services by May 4. ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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