CONSUMER-MARKETING | ENGAGEMENT

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.

The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership.

Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.

Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.

For the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota's engines will be revving.

M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets....

Taking a lead from CPG companies, footwear and apparel company Timberland plans to roll out new packaging that will include a "nutrition label" detailing how and where the product was manufactured and its impact on the environment.

Procter & Gamble is spending a reported $6 million for two Super Bowl ads to show off its new Gillette Fusion five-blade razors....

Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day. The red and pink limited-edition pack includes two bottles of "Love Potion No. 6" or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of…

Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.