CONSUMER-MARKETING | ENGAGEMENT

Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.

Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.

Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.

Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.

ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket