Gillette and Schick Settle: Gillette Holds Flip Card Stunt
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.
JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.
Following a move beyond its basic distribution method, Coca Cola Co. is facing a lawsuit brought by dozens of its bottlers.
R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR's buy-down trade promotion program and its consumer coupons.
Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee's restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD.
Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.
When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.
Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad's Mardi Gras sponsorship and promotions.
Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.