Search Engines Dangle Rewards To Capture Users
Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines.
CONSUMER-MARKETING | ENGAGEMENT
Borders Rewards Customers Via Loyalty Program
Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year's supply of the beverage.
Tire Maker’s Incentive Program Bumps Up Sales
Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually.
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in...MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will...GIFTCERTIFICATES.COM: added AirIncentives as a...
Viactiv Wraps Rewards with Cause Marketing
Women can get a little something extra with their calcium supplements starting this week.
How Atlantic Records Tuned Up its Grammys Giveaway
Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner's polished style. One idea rose to the top: a B.Y.O.G. ("Bring Your Own Grammy") carrying case.
Frito-Lay, Orbitz Put Doritos on the Map
Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.
Wal-Mart Extends Soundcheck Promo and RFID Tagging
Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.
