CONSUMER-MARKETING | ENGAGEMENT

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.

Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company's front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.

Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.

Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC's The Apprentice.

Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning.

Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.

NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.

Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.

The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.