CONSUMER-MARKETING | ENGAGEMENT

Monster, Inc., an online career and recruitment resource, is rewarding those hungry for a job in three key cities with discounts on meals and chances to win free dinners for opening a My Monster account.

Convenience-store chain AmeriStop has launched a loyalty program using cards that tailor messages to members each time they visit the store.

DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches.

McDonald's CMO was in New York City yesterday, dressed in running pants and T-shirt, spreading the message that the company plans to do a better job telling its story—that it offers choices for consumers, not just burgers and fries.

Technophiles can now get their dining and entertainment discounts via GPS. Coupon-book publisher Entertainment Publications has launched SaversGuide, a GPS subscription service offering 45,000 discounts from restaurants, hotels, retailers and entertainment venues. GPS users plug into the geo-coded service to find local deals across the U.S., Canada and Mexico.

Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007.

Visa USA is lending its debit card to strengthen the bond between retailers and shoppers.

(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

VESDIA CORP.: and school-fundraiser Schoolpop have bought...THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new...

Sales of promotional products jumped 5.1% from $16.9 billion in 2004 to $17.8 billion in 2005, the third consecutive year of increases and a new record, according to The Advertising Specialty Institute (ASI).