Fidelity Investments has been awarded the 2006 Best Overall Entertainment Marketing Award (EMMA) by PROMO for work developed with Arnold Worldwide to support music programs in public schools. Now in its eighth year, the EMMA program recognizes the best entertainment marketing campaigns of the past year in 10 categories.
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market.
Sunbeam Products’ greatest invention last year may have been its trip to the movies. The resulting campaign took the 2006 EMMA for best film tie-in.
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.
To celebrate the 25th anniversary of American Airlines' loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.
AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.
When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for ...
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.
