CONSUMER-MARKETING | ENGAGEMENT

Disney/Pixar is pushing its latest animated film, Cars, at a local dealership near you.

Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what's to come.

Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores.…

Crown Royal will put a consumer's name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.

Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity.

Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.

News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.

VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.

Lunchmeat marketer Land O'Frost heats up its summer promotion calendar with a slate of tie-ins.