Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
Sprite is hitting the streets this summer with a host of promotions focusing on its "lymon" taste and a fresh new look.
AOL is launching a one-of a kind online treasure hunt this fall that will send puzzle-solving enthusiasts on a hunt for real-life treasure.
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.
Toyota Motor Sales, U.S.A. has chosen Velocity Sports & Entertainment to drive activation of its sponsorship of the NASCAR Nextel Cup Series and the Busch Series, which begins next year.
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.
Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay's potato chips.
Embassy Suites Hotels will appear on The Apprentice next week for its first-ever task sponsorship by giving competing teams a chance to create a new look for hotel employees.
AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.