Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.
BURGER KING: is out with new kids meal premiums tied to...SEARS, ROEBUCK AND CO.: has expanded its...AVIS: is out with a summer safety promotion, giving copies of
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.
Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.
McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.
