CONSUMER-MARKETING | ENGAGEMENT

Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.

Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.

AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.

MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador.

More and more marketers are looking at cinema advertising as a means to tout their products.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.