CONSUMER-MARKETING | ENGAGEMENT

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to...ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that...

Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.

The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board's approval.

Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.

Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28.

Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.

Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.