Old Navy Names New Canine Mascot
Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.
Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums.
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks.
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris.