Could this week be Old Navy’s “Best Week Ever” for back-to-school sales? A multi-pronged tie-in with VH1’s hit show Best Week Ever drives traffic to Old Navy stores with an in-store instant-win game that awards prizes each hour. The top prizes: A walk-on role on VH1’s show; Chrysler Crossfires (four winners nationally) and tickets on…
A month after Alltel Corp. spun off its landline business merging it with Valor Communications Group Inc. and forming the new entity, Windstream Communications, the new company has launched a Green Truck Tour in a 33-market grassroots effort to introduce its services to consumers.
Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. ...
Chevrolet, Coca-Cola Co., McDonald's Corp., PepsiCo's Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men's and women's basketball in the U.S., to sponsor exhibition games, special events and ...
Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe ...
MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry ...
La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is ...
Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted ...
Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage ...
Cingular Wireless has dialed up a sweepstakes to support its sponsorship of NASCAR car No. 31, driven by Jeff Burton of Richard Childress Racing. Cingular's Race Talk sweeps is part of the wireless company's on-air polling program that airs through ...
