Scion's gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site ...
Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.
Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.
McDonald's has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company's first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted ...
Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change.
Starbucks is giving consumers a new taste for their palates in its stores— The popular coffee chain will market a new book this fall, For One More Day by Mitch Albom. The new product category is the latest effort by Starbucks to reach consumers via ...
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards.
Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to ...
Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.
The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit.
