CONSUMER-MARKETING | ENGAGEMENT

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD.

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO ...

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Banks that issue Simon Property Group's gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.

Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services.

American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.