CONSUMER-MARKETING | ENGAGEMENT

Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.

Carlson Marketing has named Doug Rozen as VP-interactive marketing.

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series.

Far more than simple "freebies," you know that samples can be an

One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can…

Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.

Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.

It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star.