CONSUMER-MARKETING | ENGAGEMENT

Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.

Maritz Incentives has launched the "exclusively yours" global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.

BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.

Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.

KASHI CO.: La Jolla, CA, is proving it has...ATARI: has named David Pierce...SUNDANCE CHANNEL: has named Kimberly Gabelmann as...

NASCAR: has revved up its Official NASCAR Members Club loyalty program giving

Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.

MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.

Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.