Dr Pepper is back to quench college football fans' thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick 'em Game presented by Dr Pepper. The promotion is touted on more than…
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.
Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend.
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters.
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers.
Would you like a pair of eyeglasses to go with those tires?
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level.
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases.
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.
