Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion.
Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week.
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come.
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize.
The Home Depot is putting on a show this month with a cast of diverse brands.
Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice.