McDonald’s Dangles $5 Million in Latest Monopoly Promotion
McDonald's Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.
McDonald's Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.
A new restaurant concept, uWink, can only be described as Match.com meets reality TV.
First it was Bud.TV, now it's SV-TV (that's SV Supreme, a Russian vodka).
Toys "R" Us' baby banner is signing up expectant moms for a New Year's sweepstakes dangling a $25,000 grand prize.
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.
Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.
Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw's.
Kohl's and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.