Hannity, GM Sweeps Draws Fire
A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.
A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.
Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.
Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.
Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina.
NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut's Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company's service with free admission to the attraction.
MCDONALD'S: is tying its latest Happy Meal premiums to...JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has...HARRAH'S ENTERTAINMENT: won a patent for its...ATRIUM ENTERPRISES: Jericho, NY, opened
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.
Cotton Inc. is giving college students a chance to turn in their denim for a good cause.
Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.
Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.