Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.
Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization's Latino outreach initiative via a contest that lets kids make their own animated cartoons.
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store's local consumer base.
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products.
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness."
Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC's Sunday Night Football and its sponsorship of the program's halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans' love of rock n' roll classics via online playlists, giveaway and contests.