7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.
Wendy's International, Inc. said it is focusing its efforts on its main Wendy's franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.
The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.
To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.
Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers' sensory overload when it comes to marketing messages.
Our company recently received from a sports venue one of the highest compliments possible in our industry.
It's been four months since McDonald's ended its global call to feature everyday people on its packaging, and the campaign is growing legs.
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.
In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.
