P&I Postscripts
DENNY'S: has joined forces with the...CARDWAYS.COM: an online customized gift card and greeting card destination, has...NEXT, INC.: a sportswear and promotional products company, has...
CONSUMER-MARKETING | ENGAGEMENT
Chrysler to Break Blow Out Marketing Campaign for Sebring
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.
Pepsi, Washington Mutual Back Latin Grammy Awards
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.
Chevy Super Bowl Ad Challenge Draws More Than 820 Teams
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year's Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.
Bahamas Taps Miami Heat to Drive Tourism
When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there.
American Airlines Touts International Service Via Sweeps
American Airlines is launching a host of regional promotions plugging its international service from Chicago's O'Hare International Airport, dangling chances to win free airfare to anywhere in the world.
Valassis 3Q Earnings Plummet; Legal Battles with Advo Loom
Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition.
Men’s Grooming Product Hits New York City Streets
If you are a guy who loves the grungy look, stay off the streets of New York City today. The "Men's Den," a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.
Saturn Grows Some ‘Green’ in Washington, DC
Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV.
Scion Scripted Into Animated TV Series
Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker's models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network.
