Campbell's Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French's.
The Incentive Show is re-emerging in new formats. VNU is converting the event, which closed its doors after 71 years last month, into a virtual trade show. And Selling Communications, Inc. and Motivation Media are organizing their own trade show for the New York market.
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle's audio system.
Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi's first-ever ad campaign for its systemwide "Thank You" loyalty program.
Quiznos is launching a new gift card program that adds another layer to gift-giving options and corporate incentives.
Gift cards will be a hot item again this holiday season, with even more retailers offering "gift card malls" and customization options, including video.
Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.
Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases.
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.
The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.
