MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period.
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth.
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
Wendy's International rolled out its new gift card program last week amid fresh TV spots and giveaways.
Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards.
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
