CONSUMER-MARKETING | ENGAGEMENT

Frigo cheese is setting up a play date between kids and Mario.

The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues.

Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

There's an old saying that Timing is everything, and truth be told, it really is.

Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby.

Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra

Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,