CONSUMER-MARKETING | ENGAGEMENT

Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign

The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches.

Corona has gone Hollywood. The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film.

Papa John's is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers

Circuit City's newest gift card is just as valuable at the DVD player as it is at the cash register. Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies

Hotels.com has launched its first online viral campaign. The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.

'Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.

McDonald's is making its gift card a fashion statement.

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