CONSUMER-MARKETING | ENGAGEMENT

Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully

USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

Here's a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop's vice president and general manager of global

U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO's

Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from

Unilever's latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest.