CONSUMER-MARKETING | ENGAGEMENT

Masterfoods is keeping fans snickering over its own Super Bowl spot.

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.

Ford is pitching its pickup trucks at a popular Spring Break locale next month.

The consumer is in control. We've all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm's

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.