Virgin Signs 40,000 V.I.P. Members
Virgin Megastores isn’t that worried about Napster and iTunes.
CONSUMER-MARKETING | ENGAGEMENT
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
AGs Encourage Strengthening of Age Verification at Bud.TV
Twenty-three state attorney generals sent a letter last week to Anheuser-Busch encouraging it to use a more effective age verification tool for its new entertainment Web site, Bud.TV.
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.
Microsoft Rolls Out Xbox Rewards Program
Microsoft is rewarding diehard Xbox fans with free points and arcade games just for playing an online game.
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry.
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort.
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
Fruits and Veggies Get New Branding
The produce industry wants you to clean your plate.
