CONSUMER-MARKETING | ENGAGEMENT

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.

Pyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

Nickelodeon's infamous slime is hitting the road. The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.

Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company's lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.