CONSUMER-MARKETING | ENGAGEMENT

If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news.

Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that's not the case with Tesco. The U.K. retail giant,

Got a cough? Forget the doctor. Go to a grocery store. That's right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

So much for the myth that Hispanics don't use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept.

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.