Wal-Mart Tallies Packaging Scorecard: 117 Products So Far
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.
McDonald's this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort
Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S.
Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.
Mentos is popping the top on an eight-month tour for the chewy mints.
Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms.
Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race.