Virgin Megastores Reprises Campus Tour
Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.
Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End.
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.
Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative.
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association
Edy’s is out with a sweepstakes tied to its new American Idol flavors.
Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.