CONSUMER-MARKETING | ENGAGEMENT

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain's Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.

Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business.

Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.

Wish-Bone brings new meaning to salad “dressing.”

Adding a promotional product into advertising campaigns can enhance results.

PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.