CONSUMER-MARKETING | ENGAGEMENT

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

Denny's is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand's Look Again marketing effort.

Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week

1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.

MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.

Doritos has put creative control once again into the hands of its consumers.

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.