Coors Shifts Focus Toward Multicultural Marketing
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.
H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.
Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans.
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.
Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.
Radio media shop Marketing Architects is turning its H.R. department into a travel agency