An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards. The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.
LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.
The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.
Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone's skin. To do that, the skin care products brand
Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.
There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,
All businesses that collect and handle consumers' personal information including those that do sweepstakes need to be aware of applicable laws and identify
Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.
The Disney Channel has partnered with My Gym Children's Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only
