CONSUMER-MARKETING | ENGAGEMENT

On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.

The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.

M&M’S has put a price tag on the silent treatment: $31,000. That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.

Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8.

Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square.

Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6.

Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke

Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.

Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists.

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.