Unilever Brands Get Hispanic Push
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.
Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.
Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.
Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage.
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity.
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program.