Contestants Angry Over Early Posting of Malibu Rum Video Winner
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.
The American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare.
Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”
Rockler Woodworking and Hardware Inc. has launched its first loyalty program.
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest
Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis.
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.
American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.