CONSUMER-MARKETING | ENGAGEMENT

Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

It's a long slow road from retailer's shelves into the hands of the consumer. How do you speed it up? What's a shortcut to stimulating demand? The shortcut

With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it's not easy. The

Build-A-Bear Workshop, Inc.'s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain's more than 275

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.

Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games