CONSUMER-MARKETING | ENGAGEMENT

Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.

Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.

Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.

Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie."

Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.”

Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.

Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what's out

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes